The Challenges of Narrating the Welfare State in the Age of Social Media: A Narrative-Theoretical Approach

Abstract The chapter presents narrative-theoretical methods for the analysis of narrativization welfare state as shared experience. focus is on early twenty-first-century narrative environments, particularly written forms social media, journalism, institutional communication and fiction. are derived from theories complexity, cognitive narratology, master counter-narratives, agency viral media storytelling. argues ultimate untellability a well-functioning system shows how this resistance to fosters counter-narratives failure system. In digital era, most tellable counter-narrative contesting foolproof story personal experience, which prone transform into representative normative through sharing.